Landing Pages are particular web pages visitors land on normally by clicking a paid advertisement
Customizing Your Landing Page(s)
Landing Pages have one goal: to convert visitors into customers. Unfortunately, at least 70% of visitors will not buy on their 1st visit which is why it is crucial [extremely important] to collect their name and email address. The reason you want to collect their email address is to add them to a email marketing list designed to automate promotions and product awareness.
Landing Page Design Matters
The design and layout of your Landing Page matter! If your goal is a 30% conversion rate, meaning at least 30% of your traffic signs up or contacts you, that Landing Page will most likely need the following: Call To Actions, 1-2 Contact Forms, Compelling Headline, Bright or Noticeable Buttons, Credibility (testimonials, reviews, awards, trust badges), 1 Popup (optional).
Analytics prove that successful Landing pages have extremely similar design and layout:
- Call-to-actions need to be immediately visible and noticeable.
- At least 1 contact form should be above the fold.
- Include credibility (reviews, awards, etc).
- Headline should be compelling and relevant.
To learn more about customizing and optimizing Landing Pages please contact Lucrative Web Designs.
