Landing Page Optimization
PPC and Landing Pages go hand-in-hand. Landing Pages are used to convert visitors (take action) rather than to entertain them. If you are buying traffic, it is crucial that you are sending those clicks to a designated landing page otherwise you will have a very small conversion rate.
It is much more to converting visitors into customers than just having a “stunning website.” As targeted traffic (potential future customers) arrive at your landing page, the design and built-up should be as straightforward as possible. As these pages are limited in content, convey your message in the clearest way possible, while still providing a great user experience.
Conveying Your Message
Have you ever landed on a web page that didn’t really offer you anything? A page of information on offers and your product, in general, is not something you are after. Making your visitors become part of your story, and causing them to take immediate action is the goal. Let them explore, give them interactivity – the more the better. It’s always better to wrap your message up with some well-designed imagery. A good design speaks for itself, however a great design effectively delivers your message while captivating your visitors.
Testing Your Landing Page
Dedicate more time to testing, by applying A/B tests or by just monitoring the performance of your landing page. Keep a close eye on mobile friendliness, as a lot of your viewers will be viewing your web pages from their mobile devices. You have to spend